Maison Mumm unveiled its revolutionary bottle Grand Cordon at a glittering party in Paris.
Breaking with convention, the bottle has no front label : The G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature of the design is its shape, which necessitated a whole series of innovations to the traditional champagne production process.
The most eye-catching feature of the Mumm Grand Cordon bottle is its reinterpretation of the famous Cordon Rouge red sash, transformed into a genuine red ribbon, which – in a feat of technology – is actually indented in the glass.
Mumm Grand Cordon was created by award-winning designer Ross Lovegrove.