Commitments
Innovation: the key to uncompromising quality
Maison Mumm has been an innovating force of change in the making of champagne since its beginnings in 1827, when it became the first House to install presses directly in the vineyards to extract juice of the highest quality. This avant-garde vision is rooted in an uncompromising relationship with quality, summarized by Georges Hermann Mumm’s motto: “Nec Plus Ultra” (“Only the Best”).
Mumm’s quest for excellence originated on the Montagne de Reims, in Verzenay, a Grand Cru-classified village famed for its Pinot Noir. For nearly two hundred years, the House has been continually exploring new methods with which to reveal the essence of this grape, whose powerful, rich and fruity nature has become a signature of Mumm’s distinctive style.
The Mumm vineyards
The vineyards acquired by Maison Mumm in the course of its nearly 200-year history have a rating of 98% on the Echelle des Crus index, a testament to their remarkable quality. Of the 218 hectares in Maison Mumm’s estate, 78% are dedicated to Pinot Noir.
Committed to taking the utmost care of this terroir, which provides it with grapes of such remarkable quality, Maison Mumm promotes biodiversity and strives to reduce the environmental impact of its vineyard.
EXCEPTIONAL GRAPES DEMAND EXCEPTIONAL CARE
Mumm has adopted a zero-herbicide policy on its vineyards as early as the beginning of 2020.
In addition, the entire Mumm vineyard received dual certification in 2016 for “Sustainable Viticulture in Champagne” and “High Environmental Value.” These certifications are based on a set of specifications that cover the reduction of inputs, the preservation of terroirs, biodiversity, and landscapes through the implementation of agroecological infrastructure (hedges, copses, grass strips), water management, and the reduction of the carbon footprint.
Technological advances
PIONEERING NEW APPROACHES THAT BENEFIT NATURE AND HUMANS
Mumm is one of the first champagne houses to have invested in a robot designed for mechanical weeding, called Bakus, developed by the Reims-based startup Vitibot, which assists winemakers with vineyard maintenance tasks, particularly the physically demanding task of weeding. Bakus helps with mechanical weeding on certain plots and eliminates the need for chemical herbicides. Lighter than a traditional straddle-type tractor, it helps minimize soil compaction.
Maison Mumm is exploring new approaches that could reduce its environmental footprint, particularly in its cultivation techniques and equipment, such as using green manure and alternative treatments: copper, sulfur, or biosolutions that rely on natural mechanisms and interactions between species to help the vines resist diseases and pests, as well as sexual confusion, microorganisms, and natural substances.
Sharing expertise
COMMUNICATING WITH PARTNERS AND EMPLOYEES ON SKILLS, PRACTICES AND INNOVATION
Mumm works closely with its partner winegrowers and has created a special program to help and support them in their transition, particularly with the goal of obtaining environmental certification.
Mumm has implemented initiatives for its employees, such as the “Grande Matinale de l’Œnologie” and specialized training sessions on biodiversity.
A pioneering approach
Guided by its pioneering spirit, Maison Mumm is working to project its wines into the future.
True to its pioneering spirit, Maison Mumm is committed to shaping the future of its wines.
Following an audit of its terroirs and an analysis of its soils, Mumm has implemented cover crops on 19% of its vineyard area with the goal of improving soil fertility and health and enriching biodiversity within the vineyard, particularly to attract beneficial insects that help the vines. These measures are designed to help the vines better adapt to climate change and fluctuations by becoming more resilient.