MAISON MUMM IS PROUD TO ANNOUNCE THE SPECIAL APPOINTMENT OF USAIN BOLT, ONE OF THE WORLD’S MOST DARING AND DECORATED ATHLETES, AS THE NEWEST CEO – CHIEF ENTERTAINMENT OFFICER.
In his new role, Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm. His long-term goal for Mumm will include spearheading initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the U.S.
Throughout Mumm’s history, the House has partnered with trailblazers who dare to break with convention. The appointment of Bolt is a daring first step in a series of planned exciting engagements between him and Maison Mumm. Those who dare to experience what Bolt and Mumm conceive are encouraged to stay tuned to forthcoming announcements that are certain to entertain, excite and inspire.