What is behind the cordon rouge

#2 What is behind the cordon rouge

Did you know?

Dating back to 1876, Georges Hermann Mumm, seeking a way to best represent the House’s unique savoir-faire, was inspired by the French Légion d’Honneur. Mumm added a red ribbon, or “cordon rouge” in French, to bottles of Brut cuvées to highlight the esteem of the House’s champagne and Mumm Cordon Rouge came to life.

Now an enduring symbol of Maison Mumm, the red ribbon is a representation of Mumm’s motto, “Nec plus ultra: Only the best“.

Encapsulating the excellence and emblematic style of Mumm champagnes, today, the red sash appears on every Mumm bottle, label and poster and has become synonymous with champagne.


Nec plus ultra: Only the Best

Georges Hermann Mumm

Mumm Cordon Rouge

Mumm-CordonRouge 75cl-Packshot1

Since 1876, the iconic cuvee with its bold red sash signals the start of a memorable moment: good times with good friends.

Blended from a palette of 120 crus, Mumm Cordon Rouge expresses the rich diversity of Champagne’s terroirs, always in the fresh, vibrant style that is the signature of Pinot Noir, the House’s emblematic grape.

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