Mumm Cordon Rouge x Studio Anamorphée: A festive gift box

“In the design crafted by Anamorphée, each element is not only decorative but also highly intentional,” says Jean-François Gaudinet, Artistic Director at G.H. Mumm.

The enlarged, commanding Cordon Rouge takes center stage, while a black-and-white ribbon honors Pinot Noir, Mumm’s signature grape variety. Together, these elements celebrate the House’s legacy while infusing contemporary boldness.

The dynamic movement of the ribbon and the graphic intensity of the Cordon Rouge create a festive, modern aesthetic – one that feels both timeless and strikingly current.

Elegant, minimalist, and impeccably executed, Anamorphée’s design demonstrates a deep understanding of today’s luxury codes. The embossed Cordon Rouge and the subtly textured black and white ribbon are enhanced with selective varnish, allowing light to play across the surface. The matte card, finished with a delicate micro-texture, offers a refined, paper-like tactile experience.

Born from exceptional Parisian savoir-faire, this gift box is far more than packaging – it is a statement piece, designed for those who appreciate rarity, precision, and understated sophistication.