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Mumm Cordon Rouge x Anamorphée: Champagne & art meet in a unique festive gift box

Some collaborations just make sense, and this is one of them. Created by Parisian creative studio Anamorphée, the new gift box for the iconic Mumm Cordon Rouge is a natural extension of Maison Mumm’s identity, bringing together bold design, French creativity and the unmistakable style of this celebrated champagne.

Revealing the soul of Maison Mumm through design

A gift box that reflects Maison Mumm’s DNA

“In Anamorphée’s design, every detail serves a purpose,” says Jean-François Gaudinet, Artistic Director at G.H. Mumm.

The bold, oversized Cordon Rouge takes centre stage, complemented by a striking black and white ribbon inspired by Pinot Noir – Mumm’s signature grape. Together, these design elements honour the House’s heritage while bringing a fresh sense of energy and modern confidence.

With its sense of movement and strong graphic presence, the ribbon adds a festive edge to the iconic Cordon Rouge, creating a look that feels timeless yet perfectly suited to today’s celebrations.

Drawing on nearly 200 years of craftsmanship while looking firmly to the future, this creation captures the spirit of one of the world’s most iconic Champagne Houses.

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When Tradition Meets Innovation

On one side is Maison Mumm, dedicated to honouring its heritage while continually reimagining its iconic symbols. On the other is Anamorphée, the Paris-based creative duo celebrated for bringing out the signature character of luxury brands. Their collaboration felt effortless, almost destined.

As Bertrand Houdin, co-founder of Anamorphée, reflects: “We felt we arrived at the perfect moment in Maison Mumm’s history.”

Both the Champagne House; founded by three visionary brothers, and the creative studio share a commitment to collective creativity and bold ideas, making this co-creation not just special, but genuinely rare.

Cordon Rouge Anamorphée

A Showcase of Modern Luxury

Elegant, minimalist, and impeccably crafted, Anamorphée’s design captures the essence of modern luxury. The embossed Mumm Cordon Rouge and subtly textured black-and-white ribbon are highlighted with selective varnish, letting light play across the surface.

The matte card, finished with a delicate micro-texture, adds a refined, tactile touch that luxury lovers will appreciate.

Born from exceptional Parisian craftsmanship, this limited-edition gift box is more than packaging – it’s a luxury champagne gift designed for the festive season, perfect for those who value rarity, precision, and understated sophistication.