WHAT WAS IT LIKE CREATING THE TRACK AND MUSIC VIDEO WITH G.H.MUMM?
I have been working on my new album for the last three years and I wanted to challenge myself by creating something different to what people might expect of me. ‘Dangerous’ is a real departure from the sound everyone knows me for; it has a different tempo too. I wanted to make a statement video and with the help and investment from G.H.MUMM, it became possible. I believe that you need to be innovative and that you cannot succeed without being brave enough to take risks, and having complete commitment and passion for what you do. It’s great to work with a brand that shares my vision.
WHAT WAS IT LIKE WORKING WITH G.H.MUMM AMBASSADOR AND FORMULA ONE DRIVER, ROMAIN GROSJEAN?
Romain is a real professional. Although our day jobs are very different, it was amazing to see the similarities between us – the passion, the dedication and the determination to win. Despite beating him in the race, we got on great which made the celebration even more fun!
HOW DID YOU ENJOY THE ICONIC FORMULA ONE PODIUM MOMENT IN YOUR MUSIC VIDEO FOR ‘DANGEROUS’?
I get to live out my fantasies in this video. I think it is every guy’s dream to have a winning moment on a Formula One podium and mine was truly amazing.