Mumm Cordon Rouge: 150 years marked by a new visual identity
A breath of fresh air for the iconic Cordon Rouge cuvée: ahead of its 150th anniversary in 2026, Mumm Cordon Rouge reveals a new visual identity. This refined evolution honours its rich heritage while embracing a contemporary aesthetic, perfectly capturing the unique balance and forward-looking spirit that have defined the Maison for more than two centuries.
Mumm’s Red Ribbon:
A timeless symbol of excellence
Founded in 1827, Maison Mumm is rooted in a history spanning almost two centuries, inspired by its founder Georges Hermann Mumm and his visionary motto, “Nec plus ultra” – only the best.
In 1876, G.H. Mumm introduced the now-legendary red ribbon: a silk sash inspired by the prestigious Légion d’Honneur, destined to become a universal emblem of luxury, boldness and distinction.
From Commander Charcot’s polar expeditions in 1904 to the pioneering zero-gravity flight planned for 2025, Cordon Rouge has continually pushed the boundaries, cementing its iconic place in the Maison’s story.
A reimagined design:
For a legendary cuvée
In 2025, Mumm unveils a completely refreshed label: a refined tribute to its heritage and a confident statement of its contemporary spirit.
The iconic red bow appears in an even more elegant, modern interpretation, boldly reimagining the silk ribbon first created in 1876.
Completing the design, a stylised version of Mumm’s historic eagle emerges in a gold embossed seal, a symbol of the Maison’s timeless codes.
Pinot Noir: The Maison’s signature grape
Cordon Rouge embodies the truest expression of Pinot Noir, the grape that has been a hallmark of the Maison since its foundation.
Its complex blend arises from the union of numerous crus and is continually enriched with reserve wines, a testament to the time-honoured art of blending, today overseen by Cellar Master Yann Munier.
Pinot Noir, the emblem of Maison Mumm for nearly two centuries, comes primarily from the Montagne de Reims.
Yann Munier, Cellar Master
An essential grape in our blends, it lends our Champagnes the power, elegance and freshness that define the Maison’s style.
