Exploration, adventure and champagne have been intrinsically linked since the first bottles were produced over 200 years ago. Champagne G.H. Mumm has been used to celebrate some of the most incredible human feats of endurance and achievement since the House was founded in 1827.
The Mumm family was indeed rather adventurous; among them were hot air balloonists, pilots, the head of an alpine club and even a member of the French Olympic bobsleigh team. In 1876, Georges Hermann Mumm, so inspired by those around him, made a decision that would shape the destiny of his champagne house forever. Paying tribute to his prestigious clients, he decorated the neck of every bottle of his Brut Cuvée with a red silk ribbon. This decoration was inspired by the red sashes of France’s highest civilian award, the Grand Cordon de la Légion d’Honneur. Beyond the visual strength of the Cordon Rouge, this decision firmly established G.H. Mumm as the natural choice for all extraordinary adventurers thereafter.