Maison Mumm, the official Champagne partner of the FIA Formula E Championship, marked the inaugural Hong Kong ePrix by unveiling its new Mumm Grand Cordon for the first time in Asia.
Mumm Grand Cordon is a revolutionary new Champagne bottle; its mythic red sash is transformed into a genuine red ribbon, which – in a feat of technology – is actually indented in the glass.
Destined to become the ultimate icon of celebration and true to its motto “Dare. Win. Celebrate.”, Mumm Grand Cordon fully played its role on the podium as the Champagne of Victory. Formula E Drivers Sebastien Buemi, Lucas Di Grassi and Nick Heidfeld celebrated their win with an iconic spray moment featuring Mumm Grand Cordon.