Formula 1 champagne
Mumm partner of the Formula 1 grand prix.
The Formula 1 and champagne match dates back to the 1950s when the racing event was held in Reims, at the heart of the Champagne region. Traditionally, Formula 1 champions were offered a bottle of champagne, eventually evolving into a “celebratory shower” on the podium. The moment of victory is celebrated with a foam luxury and prestige throughout the world Formula 1 events today.
Since 2000, G.H. Mumm House is the official Champagne partner of Formula 1 racing events. G.H. Mumm House brand label is well known to great sporting exploits and has a history of sponsoring such historic moments such as a Formuala 1 victory.
The Mumm Cordon Rouge served to launch the boat of the famous explorer Commander Charcot as early as 1904. The House philosophy continues to be reflected in the pursuit of excellence and passion of the Formula 1 event.
Please visit the G.H. Mumm website to learn more about their sponsorship of sporting events such as the Formula 1.
To visit this site, you must be of legal drinking age in your own country.
G.H. Mumm is a subsidiary of Pernod Ricard, itself a member of several organisations
promoting responsible attitudes to drinking and against the misuse of alcohol.