Maison Mumm is set to turn up the heat this Melbourne Cup Carnival, announcing the renewal of its exclusive partnership with NBCUniversal International Network’s pop culture channel, E! Entertainment Television. E! hosted an array of their famous faces in the Maison Mumm marquee in The Birdcage at Flemington throughout the Carnival.
Successfully established in 2015, the partnership will bring E! News, the home of pop culture and one of the world’s biggest entertainment and celebrity news outlets to the Melbourne Cup Carnival for the second time as the exclusive partner of Maison Mumm, the world’s icon for celebration.
Having firmly established a reputation as the place to party, the Maison Mumm marquee was the hottest destination in The Birdcage, taking a bold move in 2016 with an unprecedented activation element that must be seen to be believed.